{"id":463,"date":"2025-01-27T23:59:54","date_gmt":"2025-01-27T23:59:54","guid":{"rendered":"https:\/\/medalstudio.com\/blog\/?p=463"},"modified":"2025-01-10T15:53:52","modified_gmt":"2025-01-10T15:53:52","slug":"5-reasons-to-design-a-custom-medal","status":"publish","type":"post","link":"https:\/\/medalstudio.com\/blog\/5-reasons-to-design-a-custom-medal\/","title":{"rendered":"5 Reasons To Design A Custom Medal Over Buying A Standard One"},"content":{"rendered":"\n

Are you considering whether to design a custom medal or simply purchase a standard one?<\/p>\n\n\n\n

Custom medals offer several advantages that can make a difference in how you celebrate achievements. But why are they better than standard medals? You’ve come to the right place to find out.<\/p>\n\n\n\n

At MedalStudio, we supply over 200,000 personalised medal each year to amazing events across the UK and beyond, so we truly understand the unique value that custom designs can bring.<\/p>\n\n\n\n

These are the 5 main reasons why designing a custom medal is a better choice over buying a standard one:<\/p>\n\n\n\n

    \n
  1. Improved experience<\/li>\n\n\n\n
  2. Higher perceived value<\/li>\n\n\n\n
  3. Brand exposure and growth<\/li>\n\n\n\n
  4. Competitive advantage<\/li>\n\n\n\n
  5. Better fit to the occasion<\/li>\n<\/ol>\n\n\n\n

    Let’s get started!<\/p>\n\n\n\n

    #1 Improved Experience<\/h2>\n\n\n\n

    If you\u2019re hosting an event, have a business, or are looking to reward your employees with medals, at MedalStudio we recommend personalising them.<\/p>\n\n\n\n

    Research shows <\/a>that 71% of consumers expect personalization<\/strong>, and 76% of them become frustrated when it\u2019s missing<\/strong>. This means that personalizing your medals isn\u2019t just a nice-to-have\u2014it\u2019s essential for meeting customer expectations and ensuring satisfaction.<\/p>\n\n\n\n

    You see, personalising medals offers more benefits than opting for standard ones, as it improves the experience, fosters meaningful interactions, and conveys a sense of exclusivity.<\/strong><\/p>\n\n\n\n

    According to Customer Think<\/a>, personalisation makes people feel valued and understood. Customers are often more actively engaged with the brand or event through personalised products.<\/p>\n\n\n

    \n
    \"custom
    Personalisation improves customer experience.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    Additionally, personalised medals and awards elicit a stronger emotional response, leaving a lasting impression. This increases the likelihood that your event or brand will be easily remembered and associated with values such as success and personal achievement.<\/strong><\/p>\n\n\n\n

    At MedalStudio, we specialise in the customisation of medals, awards, and even snoodz<\/a>, to make your event truly memorable. We offer a free design service to help you create a visual representation based on the information, logos, or images you provide.<\/p>\n\n\n\n

    #2 Higher Perceived Value<\/h2>\n\n\n\n

    Bespoke medals can also enhance their perceived value <\/a>and positively impact your brand or event.<\/p>\n\n\n\n

    Personalised awards require extra attention to design and production, demonstrating a commitment to quality that customers appreciate. <\/strong>This thoughtful acknowledgment of their achievement tends to be viewed favourably.<\/p>\n\n\n\n

    The personalisation aspect adds an extra layer of exclusivity and value<\/strong>. By opting for custom medals instead of standard ones, you\u2019re not just meeting customer expectations\u2014you\u2019re exceeding them.<\/p>\n\n\n

    \n
    \"high
    Custom medals can lead to a higher perceived value.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    It\u2019s important to remember that visual appeal plays a significant role in perceiving quality, so make sure your design is creative and attractive. Additionally, it\u2019s crucial to use high-quality materials, such as metal<\/a>, to ensure they can withstand wear and tear over time and reinforce the idea of a high-quality product.<\/p>\n\n\n\n

    Just keep in mind that quality isn’t just about the materials used but also the consistency of the design. Whether you\u2019re using metal, wood, cast, or acrylic, ensuring that the design flows seamlessly across different materials can make your custom medals feel more cohesive and high-end.<\/strong><\/p>\n\n\n\n

    #3 Brand Exposure and Growth<\/h2>\n\n\n\n

    Did you know that companies offering personalised products can increase their revenue by up to 40%<\/a><\/strong>?<\/p>\n\n\n\n

    Personalised products represent a strategic approach that deeply connects with specific audiences. This not only optimises return on investment but also significantly boosts the chances of repeat purchases.<\/p>\n\n\n\n

    In fact, according to McKinsey, customers perceive personalisation as a gesture that makes them feel special. This perception can greatly enhance your brand’s visibility and reach.<\/a> People are more likely to share personalised products, such as medals, on social media and recommend them to their peers if these evoke positive emotions.<\/strong><\/p>\n\n\n

    \n
    \"\"
    Custom products often encourage people to share on social media, write reviews, or make recommendations, boosting brand visibility.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    Also, when customer satisfaction is achieved, it becomes much easier to obtain valuable data such as email addresses or phone numbers. This data is essential for developing effective retention campaigns, which, in the long run, can translate into better outcomes for your business.<\/strong><\/p>\n\n\n\n

    Remember that personalised medals are not just products; they can also become a powerful marketing tool. To maximise their impact, ensure you incorporate key elements such as your logo, striking colours, and other details that make your brand easily recognisable.<\/p>\n\n\n\n

    #4 Competitive Advantage<\/h2>\n\n\n\n

    Companies with faster growth rates derive 40% more of their revenue <\/a>from personalisation than their slower-growing counterparts<\/strong>.<\/p>\n\n\n\n

    By incorporating distinctive elements of your brand into the medals, such as the logo or colours, you can differentiate yourself from the competition and be present at one of the most important moments for the recipient.<\/p>\n\n\n\n

    Remember that personalising products goes beyond adding a few details that set you apart from the competition; the true goal is to create an emotional connection with your customers. This is what will really allow you to stand out and earn their loyalty.<\/p>\n\n\n\n

    Companies that stay ahead of the curve by continuously innovating and adapting their products can outpace competitors. Products that reflect the individuality of customers or cater to specific needs can command higher loyalty and differentiate your brand from others in the market.<\/strong><\/p>\n\n\n\n

    Additionally, it’s important to consider that personalisation can extend to customer service and tailored communications. Customers who feel valued are mole likely to recommend your brand. <\/p>\n\n\n\n

    #5 Better Fit to the Occasion<\/h2>\n\n\n\n

    Unlike standard medals, customised ones allow you to incorporate unique designs with engravings and symbols that reflect the purpose of the celebration.<\/strong> Whether it’s a corporate event or a race, personalisation lets you keep a special memory of the occasion.<\/p>\n\n\n

    \n
    \"custom
    When someone receives a medal with their name, the event logo, and other personalised details, it creates a much deeper emotional connection with the brand.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    For instance, if you choose customised medals for a race, you can include the logo, vibrant colours, and even the event date. Additionally, you can opt for a different shape for the medal<\/a> or personalise the ribbon to make it even more special.<\/p>\n\n\n\n

    If you’re personalising medals, make sure they align with the visual identity of the event. Visual consistency reinforces the professionalism of the event and enhances the brand’s perception and recognition.<\/strong> Don’t forget to add a brief phrase that adds further meaning\u2014something the recipients can view as a reminder of their perseverance.<\/p>\n\n\n\n

    The Value of Custom Medals<\/h2>\n\n\n\n

    Custom medals offer distinct advantages over standard options, making them a better choice for many events and businesses. They enhance the overall experience by fostering emotional connections and engagement with recipients. Custom designs also boost brand exposure, drive growth, offer a competitive edge by differentiating your brand, as allow for a more meaningful fit to the occasion. <\/p>\n\n\n\n

    If you have any questions regarding our bespoke medals, please do not hesitate to email us at\u00a0sales@medalstudio.com<\/a>\u00a0or call us at\u00a001377250449<\/a>.<\/p>\n\n\n\n

    <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Are you considering whether to design a custom medal or simply purchase a standard one? Custom medals offer several advantages that can make a difference in how you celebrate achievements. But why are they better than standard medals? You’ve come to the right place to find out. At MedalStudio, we supply over 200,000 personalised medal each year to amazing events across the UK and beyond, so we truly understand the unique value that custom designs can bring. These are the 5 main reasons why designing a custom medal is a better choice over buying a standard one: Let’s get started!\u2026<\/p>\n","protected":false},"author":4,"featured_media":487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n5 Reasons To Design A Custom Medal Over Buying A Standard One - MedalStudio | Medal and Award Specialists | UK<\/title>\n<meta name=\"description\" content=\"Are you considering whether to design a custom medal or simply purchase a standard one? 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