Are you looking for a creative way to enhance your brand’s visibility?
Traditional promotional strategies can sometimes fall flat, blending into a sea of similar efforts. But what if you could transform something as timeless as a medal into a powerful marketing tool? Fortunately, you’re in the right place to find out how.
At MedalStudio, we’ve helped countless businesses design custom awards that not only celebrate achievements but also elevate their brand. We know how to create medals that leave a lasting impression.
That’s why, in this article, we’ll explore four impactful ways custom medals can promote your brand:
- Social media sharing
- Start conversations
- Boost brand perception
- Attract participants
Let’s dive in!
Why Custom Medals & Awards Work for Branding
Custom awards, medals, or snoods not only serve to celebrate and recognise your clients' achievements, but they are also excellent ways to enhance your brand's visibility, strengthen the emotional connection with your audience, and boost brand awareness.
Social Media Sharing
Imagine this: you've worked hard all year and achieved an important goal at work. One day, your boss surprises you with a personalised award that recognises your effort and highlights how valuable you are to the company.
How would you feel? Probably proud, happy, and eager to share that special moment on your social media, right?
This is quite common; people often share their achievements with friends and family.
This is precisely where brand identity plays a crucial role. By incorporating elements like the logo, corporate colours, or even a distinctive design, the award reinforces your brand's essence and boosts organic reach.
If you’re sending the award directly to your client or employee’s home, don’t forget that the packaging also plays a crucial role.
Take the opportunity to include a personalised card with a congratulatory message. Make sure to add your social media username and website. This way, you'll be encouraging your customers to share their moment on social media, tag you, and, most importantly, generate new leads.
They Start Conversations
People often talk about their achievements and show their medals and photos to friends, colleagues, and family.
This is where your custom medal or award plays a key role. If your logo or branding is included in the award, it becomes part of these inspiring stories.
When people show off their personalised awards, your brand gets introduced to a new audience in a completely organic way—without costing you a single penny.
The word-of-mouth effect is an authentic way to connect with new potential customers, as people are more likely to trust recommendations from friends and family than traditional advertisements.
Boosts Brand Perception
When designing custom awards, remember that quality is crucial.
A medal or award made from durable, high-quality materials says a lot about your brand, as people often associate it with attention to detail, commitment, and professionalism.
By ensuring that the awards are made from high-quality materials, you can also increase the likelihood that customers will share them on social media. At MedalStudio, we offer awards and medals made of metal, wood, acrylic, and even sustainable materials.
Attracts Participants
If you're hosting an event, we recommend uploading photos and promoting the medals that will be awarded. This can encourage people to sign up, participate, and even share information about the event.
Remember, it is very important that the awards are made from high-quality materials and are personalised, as this increases the chances that people will eagerly anticipate the event.
Also, make sure that the photos of the medals and awards you upload are of good quality and highlight their unique details.
The Cost of Equivalent Advertising
Using custom awards to promote your brand can be much more cost-effective compared to other forms of marketing.
For example, hiring content creators can be very expensive. A micro-influencer with around 50,000 followers may charge between £500 and £2,500 for a single post, depending on their reach metrics (such as follower count or engagement).
Also, if you decide to work with an intermediary marketing agency, you should keep in mind that a basic management service can cost at least £3,000, which significantly increases your budget.
In comparison, if you opt for an organic reach strategy through personalised prizes, the required budget is much lower. The main investment goes into customising the prizes, designing the packaging, and covering shipping costs. All of this can cost between £40 and £70 per prize.
Keep in mind that if you purchase the prizes from a company that includes design in the price, you can save a significant amount. For instance, at MedalStudio, we offer a free design service.
*Please note that organic reach strategies are especially recommended when your brand is starting out and you have a limited budget. Reach is limited and results may take a bit longer to convert.
Design Effective Custom Awards
Here are some tips to boost your strategy with custom awards:
- Reflect your brand identity. Ensure that the awards feature your company’s logo and colours, with an aesthetic and memorable design.
- Prioritise quality. At MedalStudio, we offer awards and medals made of metal, wood, acrylic, and even sustainable materials.
- Consider the packaging. Ensure that the packaging you use for the award includes a CTA, the campaign hashtag, your social media handles, and website.
- Adopt a comprehensive strategy. Optimise your social media and website to make them eye-catching and easy to navigate. It’s essential that users can quickly find out who you are and what you sell when they visit your site..
- Consider additional options. Consider partnering with local events like marathons, charity events, or competitions.
- Follow social media trends. Remember to stay up to date with social media trends so you can create impactful and popular User Generated Content (UGC) strategies.
Maximising Your Brand with Custom Awards
Custom awards can help you promote your brand in a cost-effective and organic way. By combining quality design, strategic packaging, and a comprehensive strategy, you can enhance brand recognition and boost awareness.
If you have any questions regarding our products, please do not hesitate to email us at [email protected] or call us at 01377250449.
Updated: 16/12/2024